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Does the SmartPhone Change the Way Consumer’s Shop?
Keeping with the theme of this month’s The Mobile Marketing Review podcast about mobile shopping, below is an interesting article from the Wall Street Journal that discusses the impact that the...
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Santa via Cellphone: Shopping Online Without a Computer
By CLAIRE CAIN MILLER and VERNE G. KOPYTOFF, New York Times This holiday season, consumers are beginning to shop and make purchases on their mobile phones. The shift from buying presents in front of...
View ArticleAlmost 1/3 of consumers would make mobile purchase if given discount
By Dan Butcher , Mobile Commerce Daily One out of three respondents who are willing and able to purchase goods or services with their current mobile devices would do so this holiday season using their...
View ArticleSmartphone apps and mobile ads influence purchase intent: study
By Giselle Tsirulnik, Mobile Marketer A study by Adology finds that mobile advertising and branded smartphone applications influence consumers’ purchase decisions. Nearly half (49.2 percent) of home...
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